Have you attempted using Instagram?
Instagram boasts 15 times more engagement than Facebook, Twitter or Google. What was once a simple photo sharing app is now a sales channel that is key.
In this article you will learn the best way to use Instagram to get brand recognition and reach new customers.
Establish a Community Base that is big
Thirteen percent of Internet users have Instagram accounts and more than half of the top 100 brands of the world are on Instagram. Your customers (and prospective customers) are likely there as well.
Below I share a number of ways that you can locate or bring those individuals and add them for your existing fan base.
1. Comprise Audience-Particular Hashtags
Hashtags are a solution to group ideas, concepts or dialogs. They make it simple for individuals to find others who are posting about topics they are enthusiastic about.
You are able to effectively reach new folks interested by including the hashtags that is proper in your upgrades. The trick will be to use hashtags that don’t just describe your pictures and business, but are also actively searched for and used on Instagram.
To find the most relevant hashtags for your updates, it is possible to utilize a free online service like Websta or Iconosquare. These tools supply a summary of popular hashtags based on your own key words.
Use those lists to produce the top 10-20 hashtags that connect to your company, brand and merchandises and place them in a note on your own smartphone. That manner you are able to check with them where you’re posting from.
2. Apply the proper Filters
Many people post away and do not think about Instagram filters affect involvement–we simply use what we believe looks good. It turns out the filter you use may affect total interaction.
TrackMaven recently published a study that found photographs together with the Mayfair filter, no filter or the Inkwell filter was left with more likes and opinions.
Obviously, everyone’s audience is somewhat different. I recommend experimenting with various filters and using a Instagram management tool to help you see which one is most popular with your community.
3. Post at Peak Times
Just like all social networks, understanding when your community is probably to engage helps you choose the most effective time to post.
The report shows black circles symbolizing the times you’re currently posting and light-gray circles signifying the level of interaction those posts receive. The largest light-grey circles represent the best times for you to post based on your own followers’ engagement.
The example above is considered from the Shopify Instagram account. You’ll be able to see the best posting times in this particular case are Monday at 9am and Friday at 9pm, astonishingly.
4. Engage With Opponents’ Followers
Anyone following your adversary’s Instagram account is someone you need to speak to. You want to let them know about your (better) website, merchandise or service?
Locating and interacting with them increases both your variety of qualified leads and followers.
There are several tools that can help you find your opponents’ followers. For example, use JustUnfollow to search for the competitors’ Instagram accounts by it gives you a record of everyone who follows them and name. With that list in hand, start engaging with your potential customers that are new –follow them and enjoy or remark on among their photographs.
5. Work With Popular Instagrammers
Among the best methods to grow your Instagram community would be to ask a heavy hitter in your specialty to feature your merchandise. Unlike the prior approaches, this one usually comes with an advertising price connected with it– either payment or sending products for review–but the results may be striking.
Yumbox paid Instagrammer and a well known food blogger to post a photo of a food-filled Yumbox as well as a link back to the Yumbox Instagram account. That single post doubled the business’s Instagram following and spiked traffic to the their web site.
To get the largest accounts in your niche, use Instagram’s search function and type in key words, hashtags and company names. When you follow and find a big account, Instagram will give you a summary of users that are similar you’ll be able to follow.
When you’re ready to join with someone, check his or her account profile.
The cost of sponsored posts or featured reviews depends on a number of variables like niche and crowd size. In general, the fee is comparatively low in comparison with other online advertising alternatives and these ventures usually result in increased involvement.
Instagram’s engagement speed is one among the best of all social networks. Its picture-centric nature lends itself to selling and showcasing products.
When you’ve gained trust and loyalty and established a substantial targeted audience, it’s time to convert browsers to buyers. Here are three ways in which you can get started.
1. Emphasize Scarcity
Scarcity relates to supply and demand– the less there is of something, the more people want it. Marketers and retailers consistently practice this principle by suggesting that products or discounted prices is only going to endure for a limited time.
Fox & Fawn, a New York retailer uses an ingenious method of increasing engagement and sales together with the deficiency tactic.
The store frequently posts several images per day revealing their current inventory. Since items are vintage, there is usually a stock that is limited. When followers see something they like, they must leave a remark to reserve the item. Then the user calls in using their credit card information and Instagram name to complete the purchase.
Beverly Hames of Fox & Fawn says that 20-40% of day-to-day revenues come from their Instagram audience.
2. Limelight New Products
Your Instagram profile is a prime channel for an ideal way to flaunt your products and direct marketing.
Packer Shoes consistently emphasizes new and exclusive products and has created a healthy Instagram audience of 54,000 followers.
How successful has this tactic been for Packer Shoes?
3. Highlight Social Proof
Social proof is a strong emotional phenomenon where individuals assume the activities of others represent the appropriate behavior for a given situation. For instance, in case family or your pals recommend an item, you’re more likely to select that product over another.
Almost 63% of consumers say they are more inclined to buy from a website if it’s some kind of social proof like merchandise evaluations and reviews.
Online retailer BlackMilk does an extraordinary job of supplying social proof by motivating customers to post photographs on Instagram using particular hashtags. BlackMilk draws on those pictures to their website so clients can see how popular a product is.
A definite pair of leggings within their store has over 160 pages of user-generated images. When someone sees the website, those pictures are strong visual social proof that motivates them to purchase the product.
“[Customers are] really proud of showing off their identity of the way that they style them, and stuff like that. So it was not the versions that were selling our products–it was the hundreds of pages of selfies from girls around the world, distinct shapes and sizes.”
Over to You
Be purposeful about how you present your products and collect your crowd. The result will likely be a targeted marketing station that provides a healthy flow of revenue.
What would you believe? Do you use Instagram as a sales channel? What tactics have worked for converting fans to customers? Tell us in the comments below.